Privacy Policy

1. Introduction

BaaM Platform ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Business as a Media platform.

2. Information We Collect

2.1 Account Information

• Name and email address
• Company information
• Role and permissions
• Account credentials

2.2 Google Integration Data

• Google Analytics data (with your consent)
• Google Business Profile information
• OAuth tokens (securely stored)
• Business performance metrics

2.3 Usage Data

• Platform usage patterns
• Feature interactions
• Error logs and diagnostics
• Performance metrics

3. How We Use Your Information

• Provide and maintain our services
• Process and manage your account
• Connect to your Google services (with permission)
• Generate analytics and reports
• Improve our platform functionality
• Provide customer support
• Send important service updates

4. Google Data Access

When you connect your Google accounts to BaaM Platform, we access:

• Google Analytics: Website traffic data, user behavior, conversion metrics
• Google Business Profile: Business information, reviews, insights, posts

We only access data you explicitly authorize and use it solely to provide our services.

5. Data Security

We implement industry-standard security measures to protect your data:

• Encryption in transit and at rest
• Secure OAuth token storage
• Regular security audits
• Access controls and authentication
• Data backup and recovery procedures

6. Data Sharing

We do not sell, trade, or rent your personal information. We may share data only in these circumstances:

• With your explicit consent
• To comply with legal obligations
• With trusted service providers (under strict confidentiality)
• To protect our rights and safety

7. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request data deletion
• Revoke Google account access
• Export your data
• Opt out of marketing communications

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your data at any time by contacting us.

9. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your session
• Remember your preferences
• Analyze platform usage
• Improve user experience

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.